The Difference Between Digital Marketing And Social Media Marketing

The Difference Between Digital Marketing And Social Media Marketing

The Difference Between Digital Marketing And Social Media Marketing

Comments Off on The Difference Between Digital Marketing And Social Media Marketing

Digital marketing utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective brand. Digital marketing uses the internet as the core medium of promotion which can be accessed using electronic gadgets like computers, laptops, tablets, and smartphone.

Internet marketing techniques such as search engine marketing (SEM), emails form an integral part of digital marketing. Moreover, it also includes non-internet channels like short messaging service (SMS) and multimedia messaging service (MMS), callbacks, etc. All these different channels form an integrated part of digital marketing. Digital marketing is considered a BTL Below-The-Line marketing as it targets a smaller and more concentrated group and works on forming loyal customers and creating conversions.

Social media marketing, on the other hand, is a branch or subset of digital marketing that excels at promotion using social media platforms like Facebook, Twitter, LinkedIn, YouTube and so forth. It makes the use of social media for the purpose of marketing. Social media relies heavily on the interaction of the users, sharing information and forming a community of sorts and hence has a ‘social’ element to it. It utilizes the creation of artistic content which is presented accordingly to lure the audience towards your products or services and create a brand following.

Companies looking to address their marketing needs, need to choose between a digital marketing agency or a specialist agency. If you are looking for someone to plan out your entire marketing strategy, then a digital marketing agency would be a good choice. However, if you are looking for someone to only handle the social media aspect of your strategy, then you are better off working with a specialist agency.

To meet the increasing demands of talented individuals, there are several online courses in digital marketing available. A quick Google search on this topic will enlist a host of institutes that offer the mentioned lessons. The courses run for a number of days where all the related topics under the umbrella of digital marketing are addressed. Students gain valuable insights into the subject that enables them to carve a niche for themselves.

The digital marketing course includes a basic understanding of marketing and advertising concepts and fundamental knowledge of statistical and analytical tools. They are also given comprehensive information about email marketing, SEO/SEM, pay per click, mobile marketing, online video among others.

Social media marketing courses include an in-depth understanding of the principles of social media, major social media sites, social media strategy and measuring social media. It offers a look into the strengths and weaknesses of the social media platforms like Facebook, Twitter, etc. and delves deeper into the newest trends surfacing on social media. Social media is an indispensable part of a digital media strategy. Its platforms are leveraged for the purpose of branding of a product or service as it provides a more interactive medium open for a two-way conversation. Digital marketing is more relevant in terms of creating brand awareness, marketing or reputation management. Although they have different online applications, they serve the larger purpose of brand advancement and customer conversion into leads and sales. Consumers have become more brand conscious with active participation and most spoilt for choice with the plethora of options available online.

Felicia Lim

Related Posts

Interesting Facts You Would Have Not Known About Economics

Comments Off on Interesting Facts You Would Have Not Known About Economics

TENS Unit Back Pain Relief

Comments Off on TENS Unit Back Pain Relief

Finding an Honest Commercial Hard Money Lender?

Comments Off on Finding an Honest Commercial Hard Money Lender?

Can Jet Chips Compete With SCT Performance Programmers?

Comments Off on Can Jet Chips Compete With SCT Performance Programmers?

All We Ever Need to Know About LED Downlights

Comments Off on All We Ever Need to Know About LED Downlights

Believing a Tuition Agency to Find a Home Tutor

Comments Off on Believing a Tuition Agency to Find a Home Tutor

Reduce Blood Pressure Without Medication

Comments Off on Reduce Blood Pressure Without Medication

New Blood Pressure Kit and Its Essential Features

Comments Off on New Blood Pressure Kit and Its Essential Features

Body Fat Scale – Right Medical Scales for Body Fat Measurement

Comments Off on Body Fat Scale – Right Medical Scales for Body Fat Measurement

Choosing Personalised Gifts For Birthdays

Comments Off on Choosing Personalised Gifts For Birthdays

Furniture and Its Significance In Today’s World

Comments Off on Furniture and Its Significance In Today’s World

The Three Top Advantages of Using a Home Tutor

Comments Off on The Three Top Advantages of Using a Home Tutor

Create Account



Log In Your Account